In recent years, as people to the expansion of residential area, the improvement of the quality of life, the vacuum cleaner has become one of the important cleaning appliances in the household life. A new generation of young people life style change, the accelerating rhythm of life, less time to clean the room. \"Hands free\" new understanding, therefore on the vacuum cleaner performance, operation also have higher requirements. The appearance of robot vacuum cleaner has broken the traditional vacuum cleaner and operation mode, more compact and portable, built-in smart chip high, will be fully area, the calculation of the size of the room and obstacles match scheduled cleaning mode, automatically adjust the cleaning line, automatic detection of ground, automatic switch speed and suction, to better cleaning the room, after the completion of the cleaning task will automatically return to a battery. Therefore, the intelligent robot vacuum cleaner with the advantages of without human operation.
 
Intelligent power, robot has grown steadily
 
Yi kang (CMM) in retail monitoring data shows that: compared with the data from view, is regulated by the overall economic growth, real estate continued domestic factors, such as China cleaner overall market has experienced the strongest cold snap in 2012, retail sales fell 9.0% year on year, has rebounded in 2013, retail sales fell 0.6% year on year, compared with the first quarter of 2014 the total retail sales are down 2.4%, but industry \"ice-breaking\" is a vacuum cleaner market trends. The home appliance market in 2012, in the coldest, robotic vacuum cleaner in the opposite direction, inverse city high-speed growth, retail sales of 51.4%, after a full year 2013 and the first quarter of 2014 continue to increase, a slightly slower growth.
 
Intelligent robot with high intelligence and sweeps the floor without the advantages of the artificial operation, quickly take a vacuum cleaner market, a place, and has a tendency to gradually expand the market attention. Robot 2012 retail sales accounted for only 12.2%, rose to 15.4% in 2013, continue to rise in the first quarter of 2014, retail sales accounted for 16.1%.
 
Analyst XiaoXue yi kang living appliances division products in judgment, intelligent high-end home appliance more and more attention by the market, this will be the main development direction of industry in the future, intelligent home appliances spring has been on the Chinese market.
 
A high degree of brand concentration, dominance
 
According to yi kang retail monitoring data shows that: in the robot vacuum cleaner in the market, in recent years, families, and all the other brands have been stable 6:4, kwong dominance, occupy market half robot. Share of 63.7%, 2013 families, retail sales fell to 57.8% in the first quarter of 2014, part of the market by Irobot. 2012 cleaner to enter the Chinese market, foreign brand force Irobot is one of them, Irobot is the world's home robots pioneers, relies on the abundant technical strength in China has a place and rapid rise, to the first quarter of 2014, Irobot robot sales share has been increased to 14.7%, although the Irobot from domestic brand also has the very big disparity voss, but the overseas visitor has feeding brings certain threat. F poor performance of the smart brand share of retail sales decline from 19.5% in 2012 to 10.7% in 2014. Beautiful also launched in December 2013 robot products, from robot that is paid close attention to market share, do not underestimate its power and prestige, links in the first quarter of 2014, retail sales share of 2.7%.
 
In the first quarter of 2014 top 10 model of the robot, families, there are seven models into the list, and occupy the top four, accounting for 37.7% of the robotics market. Division, as a Chinese brand, held dominance.
 
Foreign investment from domestic and foreign brand distribution: 2012 years each in robot has six brand market, robot in China market in 2013 domestic brands to 12, on behalf of the brand with voss, pine bridge, midea, retail sales accounted for 71.3%. Foreign capital for eight, on behalf of the brand has Irobot, smart, philips, LG, accounted for 28.7%. No new brands to join in the first quarter of 2014, foreign brand retail sales proportion increased to 32.9%. From robot competition brand, it is not difficult to find 2014 robot market has broad prospects for development, the brand up high and low, to their families, can press pack, worthy of attention.
 
About 80, 90, online brand distribution difference is big
 
From yi kang electricity data, online and offline brand distribution is very different, robot online market share of only 35.0%, although the title but retail sales, Irobot, in the bay, the big three, followed by the first four brand occupies 76.2% of the robot market, online brand to bei, Proscenic, ZhiBao also GeXianJiNeng, such as the dog in the field of electricity, are not to be outdone, online competition is particularly intense.